CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you can find all of our live updates. Over the next few days, TechCrunch reporters will be on the ground giving you the latest announcements and product reveals from Samsung,

The biggest annual tech conference is happening now. Here's what we're seeing from Nvidia, John Deere, and more.

Central Display: This is the screen we've all come to expect in any new car, from the Tesla Model 3 to the Hyundai Ioniq 9. BMW still uses its touchscreen menu from the current iDrive, but now, up to six different widgets can be swiped from the display onto the windshield.

Coming first to its Neue Klasse EVs before spreading across the lineup, Panoramic iDrive with Operating System X features a three-tiered display and an AI-powered voice assistant.

At a surprisingly star-studded event this morning, BMW showed off the final form of its long-awaited and long-teased Panoramic iDrive system. It's a combination of an oddly angular touchscreen, a windshield-spanning heads-up display,