An NBA insider recently argued that while LeBron James and Stephen Curry boost ratings, they may also contribute to the league's ongoing viewership challenges. The NBA has been navigating a challenging era with declining television ratings.

Since 2015, James and Curry have been the premier rivalry in the league and their dominance harkens back to the days of Larry Bird and Magic Johnson. They have met in the Finals four times and have been two of the very best players in the league for over a decade. During the Olympic Games, fans finally got to see the two suit up on the same team.