The beloved voice of the Milwaukee Brewers starred in 'Mr. Belvedere' and 'Major League,' and was delightfully self-deprecating on 'The Tonight Show' and in beer ads.

The former backup catcher, whose ability to laugh at himself made him a beloved radio announcer and launched a successful acting career, died Thursday.

Bob Uecker, who transformed his futility as a baseball player into a successful second career as a baseball broadcaster, humorist and comic actor in television, film and commercials, died Jan. 16 at 90.

The team announced Bob Uecker died Thursday morning, calling it "one of the most difficult days in Milwaukee Brewers history."

Uecker turned his meager baseball career into humorous fodder covering games on TV and as a commercial pitchman.