The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...
On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the prebiotic soda bandwagon being driven by brands like Poppi and Olipop. Simply Pop will ...
Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report ...