Apple is no longer the top smartphone seller in China, overtaken by Vivo and Huawei, with a 17% market share decline in 2024. Apple now holds 15%, marking its worst annual performance in the country.

It was Apple’s largest annual smartphone sales decline in China since 2016 and involved contraction in all four quarters, including a 25% drop in the final quarter, according to the data.

Apple has been dethroned as the leading smartphone seller in China, with Vivo and Huawei taking the lead. The Cupertino-based company's annual shipments in China fell by 17% in 2024, according to data from research firm Canalys.