It’s been nearly a year since Instagram and Threads defaulted to blocking recommendations of “political” content from accounts you don’t already follow, but now Instagram boss Adam Mosseri says, “...we’re going to be adding political content to recommendations” on both platforms.

In a move users are calling "embarrassing" and lacking "courage," Instagram and Threads head Adam Mosseri announced that the platforms will be recommending political content to users once again.

Threads and Instagram users will no longer be able to opt out of being shown political content from people they do not follow, parent company Meta has announced. The firm says its part of its reorientation towards "free expression" - a move that saw it ditch fact checkers on Tuesday.

Instagram chief Adam Mosseri argued that having political content on Threads comes with too many 'integrity risks.' But Meta's recent push to 'restore free expression' changes all that.

Users of Threads and Instagram will no longer be able to avoid seeing political content from accounts they don’t follow.As per BBC, Meta claims this change is part of its shift towards promoting “free expression.

Adam Mosseri, head of Instagram and its Twitter clone Threads, says the platforms will be “adding political content to recommendations” going forward—just in time to generate rage bait engagement at the start of the second term of the Donald Trump presidency.