The e4m Red Carpet Experiential Marketing Summit saw a panel of industry leaders discuss the evolving landscape of immersive experiences and their role in marketing ...

Just in: Samsung is set to unveil a prototype of its augmented reality (AR) glasses, currently in development, during the ...

With such an immense following, expectations are high for the game, which is slated for release in 2025. Speculation is rife ...

The AR Alliance provides a supportive and neutral environment for organizations of all sizes to take an active role in advancing and strengthening the augmented reality hardware development ecosystem.

The collaboration will focus on delivering “high-performance, high-brightness, compact, and lightweight” AR display solutions ...

Most of this development has been in the US but, as Shortlist found out when it visited Snap's headquarters in the UK, the ...

Augmented reality (AR) has changed the way we perceive and engage with the digital world by infusing it with virtual elements within the real world. The possibi ...

Apple manufacturing partner Foxconn has announced a partnership with Porotech to enter the augmented reality (AR) glasses ...

Pro Football Hall of Famer LeRoy Butler has partnered with August Allen AR to launch The LeRoy Butler Experience, a new ...