Absolut is adding new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Adding to its 2024 launch, Absolut is adding Espresso Martini and Cosmopolitan to its Ready-to-Serves line. It’s ...

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Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

PARIS —Pernod Ricard, the French liquor company based here, said it has agreed to acquire Sweden’s Vin & Spirit, the parent company of Absolut vodka, for 5.63 billion euros, or about $8.9 billion.

LONDON— Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made from the ...

As a tribute to Gigi Hadid‘s TikTok-famous pasta recipe, Heinz and Absolut Vodka are joining forces to debut the perfect sauce for your next Italian dinner night. The Heinz x Absolut Tomato Vodka ...