Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

New year, new collections! These visuals contain endless inspiration for the season ahead.

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

View post: Heavy Snow Can Quietly Wreck Your Roof—Here’s How to Remove It Safely Sydney Sweeney debuted one of the most-talked about commercials in all of advertising this year, and she’s set to do it ...

American Eagle stock soared nearly 40% Thursday after the clothing chain credited a risqué Sydney Sweeney ad campaign with supercharging sales — even as the spots sparked outrage online and in ...

American Eagle's "good jeans" ad campaign has generated a frenzy of criticism and praise. The provocative spots feature blonde-haired, blue-eyed actor Sydney Sweeney. Critics say the ads recall ...

Sydney Sweeney proved she's good for business, despite online hate that seems to follow Hollywood's latest "It Girl." Sweeney's American Eagle ad campaign boosted the jeans company's shares by 10%, ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

Sydney Sweeney broke her silence after the widespread liberal outrage over her American Eagle jeans ad campaign as critics suggested it was “Nazi propaganda.” The 28-year-old “Euphoria” star, in an ...