FRANKFURT (Reuters) - Adidas AG has bought fitness tracking app maker Runtastic, giving it access to a community of 70 million active users and helping it catch rivals in connected wearables. The ...

Adidas has acquired Runtastic, maker of fitness apps and gadgets, for nearly $240m in an effort to expand its digital capabilities. Founded in 2009 and based in Austria, the company said it has about ...

Victoria Song is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. Although Adidas and ...

The move marks the first time the German sports giant has made forays into selling products in-app. As well as offering easy access to the brand’s online store, the app serves up customised product ...