Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Learn how to leverage AI to improve processes, power growth and make stronger connections with your customers.

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

Google’s new Personal Intelligence launch for Gemini includes a familiar enough marketing example: asking AI for help buying tires instead of the human expert that was yards away at the time.

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead ...