Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon's new and improved version of Alexa is here, and it's called Alexa+. The next-gen upgrade is more conversational, can execute complex tasks, and is much more personalized. While the rollout ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon says you Alexa Plus users can start conversations on your PC and continue them on your mobile app or your Echo and ...

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop ...

Amazon released Alexa+ earlier this year via the Android and iOS platforms to give users a taste of the upgraded assistant experience that factors in generative AI, but in its latest update, the ...