Opinions expressed by Entrepreneur contributors are their own. Every business plan should include market analysis. This is one of the first and most important reasons to do a business plan. And ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Discover how strategic gap analysis identifies performance gaps between current and optimal outcomes, and learn actionable steps to bridge these gaps successfully.

Trying to make the right decision in every aspect of your business can be impossible unless you have structured input to add to your thought process. Situational analysis – where you use market ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...