When Katy Perry's sugary Roar video pops up on your mobile device, the lyrics are literally eye-popping as text-message emoticons and vibrant neon colors flank the words dancing across the screen.

Lyric videos should be simpler to create than music videos. There are no pop stars to direct, no dancers to choreograph. It’s just words on screens. But as a recent slew of lyric videos shows, the ...

With singles being the trend in Tamil film music, lyric videos are all the rage these days. We speak to lyric video makers in K-Town to understand what the process involves... The buzz ahead of a ...