Apple reportedly halts production of its $3,500 Vision Pro headset, casting doubt on the future of the mixed-reality device.

Apple has reportedly ceased production of its expensive £3500 Vision Pro headset, as unsold stock has piled up.

Though Apple's expensive headset was been praised for its cutting-edge technology, the device is expensive and hasn't yet been widely embraced at either home or work.

Vivo plans to unveil an Apple Vision Pro-beating headset in 2025, but will it fare better than the original, which has suffered from poor sales performance?

MacRumors also claims that Apple told Luxshare Precision Co. Ltd., the Chinese company that assembles the headset, that it would need to wind down production in November. The company is said to have been making around 1,000 Vision Pro headsets per day as of October, half of what was being produced at the peak of production.

Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier

Although Apple made clear that Vision Pro is meant for early adopters more than the general public, we wouldn’t be surprised if the pricing put it out of reach for many of those would-be early adopters.