Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...
According to The Record, which tracks shifts in consumer listening habits, ad-supported audio accounted for a significant portion of that time. Traditional radio remained the dominant player, ...
Radio’s “new normal” is testing old assumptions about where audiences listen. Even as commuting rebounds, a majority of daily audio time still happens at home, raising new questions about how stations ...
Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. This story originally appeared on his blog. Edison Research’s quarterly “Share of Ear” study is the authoritative ...