Recently I read an article about how banks are finally beginning to identify their good customers. Why did it take them so long? I don”t know. But in thinking about this a bit further, the first thing ...

As a business owner, you want your customers to be satisfied with your service or product. When they aren't, and decide to leave a negative review, it's easy to take that personally—but it's also a ...

Whatever you sell, be it a product or service, your customers expect that it will do what it’s supposed to do. If you sell a car, the car should work. If you sell a service, the outcome should meet ...

For years marketers have suspected that the saying customer is king isn’t always a good principle for running a business. As competition in many markets intensifies, winners will be companies who ...

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Chasing every paying customer can divert your team’s focus and energy away from your strategic goals. The wrong customers also drain morale and negatively influence product development. To fire a ...