“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. This is a pedantic point, or maybe a petty one, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Michelle Mark Every time Michelle publishes a story, you’ll get an alert straight to your inbox ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram has launched an app that makes it easier to scroll through Reels on certain smart TVs. Here's a guide on how to ...

Instagram's professional dashboard is getting an update. If you have a professional Instagram account — if you're a creator, an actor, a writer, a business, or any of the other dozens of options to ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...