I caught up with Aja Frost to get her thoughts on how other businesses can benefit by optimizing their websites for AEO ...

Beyond the backlash lies a bigger issue for marketers: when vendors build AI with customer data, who captures the value? The ...

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1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

At its Inbound customer conference in Boston today, HubSpot, the Boston-based marketing and CRM platform, announced a comprehensive AI strategy it’s calling HubSpot AI. While HubSpot, much like other ...

HubSpot's marquee software is aimed at inbound marketing management -- a set of tools that help customers manage their marketing activity via things like blog posts, videos, social media, and other ...