Hosted on MSN3mon
Surprise is the strategy: How Britannia captures attention in a crowded content world
Britannia Industries ... there must be an element of significant surprise—something that stops the thumb scrolling on the screen, even for a few seconds. For example, with Pure Magic Choco ...
Social Samosa13d
Croissant to Prashant: How a mispronunciation became Britannia’s marketing gold
A content creator’s mispronunciation of ‘croissant’ as ‘Prashant’ took the internet by storm. Britannia seized the moment, ...