Drawing on more than a decade of our experience researching sustainable and circular business model innovation and more than 200 interviews with managers of corporations leading on sustainability, we ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...

Kevin Coker is the cofounder and CEO of Proxima Clinical Research and works with the new class of rising drug, device and diagnostic stars. Business today operates at the speed of light. What used to ...

Designing and implementing a new business model can be challenging. Factors that can get in the way of a successful future range from resistance to change to unforeseen market dynamics. However, ...

The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis. The on-demand model, also known as “accessibility on demand,” is primarily ...

Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

A hybrid model in business refers to a strategy that combines two or more distinct methods of operation, typically leveraging the strengths of each. Often seen in contexts like work environments, a ...