This as-told-to essay is based on a conversation with Nolan Church, a 35-year-old former recruiter for Google and Doordash from Salt Lake City, Utah. It has been edited for length and clarity. Before ...

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...

LONDON--(BUSINESS WIRE)--As a premier analytics solutions provider, Quantzig has helped leading businesses tackle the disruptions in the current business milieu. As a part of its continued efforts, ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...