Buyer personas. You’ve heard about them over and over again. You know you need personas in order for your marketing to be successful, but you still haven’t created them. What’s holding you up? Is it ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

We’ve all experienced this frustration: Spending weeks crafting what seems like the perfect campaign, only to watch it fall flat because it didn’t resonate with your audience. If this sounds familiar, ...

Opinions expressed by Entrepreneur contributors are their own. There’s no arguing with the fact that the Internet has made it possible to reach a wider audience than ever before. But just because you ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Developing and bringing a product to market should begin ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

Not all buyer personas are created equally. This is a problem. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?