Go Greyhound, and Leave the Driving to Us." Coca-Cola is one of those brands that's had a ton of luck creating catchy, ...

A brief, catchy slogan can be placed in advertisements ... high quality is a given and is no longer an important marketing variable. An effective slogan should be brief. Short or long, a slogan ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...