CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

Cîroc Vodka first launched in 2003. The French spirit company stands apart from other vodka brands because Cîroc is derived from grapes, rather than using grain, potatoes, or corn, as is common with ...

Diageo is extending its high-end Ciroc vodka brand into RTD for the first time, with a US roll-out kicking off this week. Cîroc Vodka Spritz, positioned by the brand owner as bringing “flavour ...

Ahead of National Vodka Day, Diddy shares three cocktail recipes exclusively with PEOPLE Melody Chiu is an Executive Editorial Director at PEOPLE overseeing Entertainment, Books and Events. With the ...

The date of the event is currently to be determined. Ashanti is now COVID-19 free and hopefully ready to step into the Verzuz arena. The singer is scheduled to take part in a friendly faceoff with ...

Brooklyn-born rapper Lola Brooke recently celebrated Hip Hop's 50th anniversary and her debut album release by partnering with CÎROC Ultra-Premium Vodka, the official vodka of Hip Hop 50. In October, ...

NEW YORK, March 29, 2022 /PRNewswire/ -- Today, Sean "Diddy" Combs and the Makers of CÎROC Ultra-Premium Vodka announce the launch of CÎROC Vodka Spritz, the luxury vodka brand's first ready-to-drink ...

There are many elements involved in throwing a decent party. It's sort of like climbing Everest – it takes boldness, wit, the right mix of people, and, well, a little alcohol to see you through. It's ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...

Forbes contributors publish independent expert analyses and insights. I cover music and entertainment with a focus on millennial culture. Today (April 15), in partnership with Sean “Diddy” Combs, ...