For years, cold showers were the domain of athletes and wellness zealots. But new research in genetics and metabolism suggests that a quick blast of cold water has benefits way beyond mental toughness ...

Cold water baths in winter have suddenly become a flex. From early-morning reels to wellness dares, they are often sold as proof of toughness and grea.

As recovery methods go, the ice bath is perhaps one of the few things on earth even less inviting than the foam roller. Yet there may be some brr-illiant benefits to submerging oneself in sub-zero ...

Cold water therapy, an ancient practice now modernized, offers a refreshing path to dermatological wellness. By constricting blood vessels and boosting circulation, it reduces inflammation and pore ...

Everyday Health independently vets all recommended products. If you purchase a featured product, we may be compensated. Learn why you can trust us. Cold-water therapy is taking the world by storm.

Mike Kane / Mike Kane for NPR Your body’s first reaction to a plunge in chilly water is the “cold shock” response. Your heart rate jumps. Stress hormones spike. You gasp suddenly, and may ...

Your body's first reaction to a plunge in chilly water is the "cold shock" response. Your heart rate jumps. Stress hormones spike. You gasp suddenly, and may hyperventilate. Your reward if you stay in ...