BATTLE CREEK, Mich. — The Kellogg Company is splitting its business into two companies that will focus on their North American cereal business and global snacking. The Battle Creek-based company ...

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

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Stay updated on company name changes. Read about rebranding efforts, reasons behind name changes, and their impacts on brand identity and market presence. Discover the strategic decisions driving ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Comcast is spinning off most of its NBCUniversal cable network portfolio, including USA, MSNBC and CNBC. The company chose the name Versant, not intended to be consumer-facing, to emphasize its role ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...