Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...
The comprehensive guide reinterprets classical consumer behavior theories, including the Technology Acceptance Model, Prospect Theory, and Network Externalities through a digital lens. Professionals ...
As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...
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