The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Let’s face it. We are not rational, and we are not logical. We are emotional creatures, and it is this emotion that drives our behavior and decisions. As consumers, we would very much like to believe ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...