Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

If conversions are the mother lode of profitable marketing, what’s the best strategic approach to improving them? I recently asked Razorfish chief performance officer Joey Wilson to share his ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...