Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. The first article in this three-part series answered specific ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on your bottom line profits. After all, conversion is the difference between a sale and a fail.

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Opinions expressed by Entrepreneur contributors are their own. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense ...