Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Conversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Conversion rate optimization is a systematic way to convert prospects. When marketers talk about CRO, they’re generally focusing on the rate at which a website visitor becomes a lead, sales ...

I think that the main title is the clearest and most descriptive. If you think that one of the other titles works better, go for it. Are you an entrepreneur? If so, then you need to know about ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...

Plenty of people will offer tactics for conversion rate optimization. As CRO has grown in importance, everyone wants to find the quickest ways to increase their conversion rates. Unfortunately, it’s ...

Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

Opinions expressed by Entrepreneur contributors are their own. The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your ...