A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites ...

If you want to increase sales of your product online, consider using tried and true tactics from brick and mortar retail stores. When you walk into any store, the entire layout is designed to help you ...

I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just an exercise in getting rankings—business ...

They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...