Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study, according to the following Word ...

I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

In an age of unvarnished content and outspoken bloggers, do customer case studies still have relevance? Yes, and here's why. I used to scoff at the case study. I viewed case studies as glossy ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Let me ask you a question that may seem silly at first glance: do you know why your customers are important? Go beyond the obvious answer. Of course your company wouldn’t survive without customers ...