The exact type of information in a customer service management system varies somewhat depending on the type of services the business offers. These systems should provide a complete record of ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

As a business transforms through the business-life cycle, leaders are faced with challenges of continued revenue growth. This often leads to periodic self-examination and reflection in the hope of ...

Most executives will tell you that customer relationship management (CRM) systems are essential technology. Many will tell you they are the key mechanism for gaining a deeper understanding of ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

In an ideal world, enterprise information management (EIM) systems provide every employee with a comprehensive view of all available information resources. But we don't live in an ideal world. An EIM ...

Management information systems (MIS) is a discipline that sits at the intersection of the business and computing disciplines. MIS is an increasingly important discipline as it supports organizations ...

A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...