We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...
Following the Public Relations Society of America’s (PRSA) bid to redefine public relations and better explain what the discipline means today, Jane Wilson, CEO of the CIPR has issued a response to ...
As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...
The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...
Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...
Public relations (PR) has evolved from reactive press releases to strategic narrative engines driving SME growth across the GCC. 2026 marks a tipping point: artificial intelligence (AI) maturity, ...
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