According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing works best when it's aimed at a very specific audience that cannot be easily reached any other way. Short-term results from direct marketing can be measured accurately and directly by ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...

Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right?

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Many of us who make our living from this arena still debate what the difference between network marketing and direct sales is. Even so, the vast majority of experienced network marketers would define ...

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My area of marketing expertise--such as it is--lies in direct marketing. This, apparently, confuses some people, since I also work in and write about branding, which they don't think belongs with ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...