Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.

Day is here, and it’s either the best day or worst day, depending on your sense of humor. Companies across the globe take part with jokes and pranks of their own, and they’re either pretty funny or just downright cringeworthy.

Day, and, like clockwork, ski brands and outlets (ourselves included) are rolling out their contributions to the pile of jokes and elaborate lies. From skis featuring kids' seats to remote lift operator job openings,