Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

We all know what email marketing is supposed to do: That’s what the leadership team expects and what most email marketers are measured on. But if you want email to keep doing those things, someone ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Pulling in names for your email list is no small task. But there are many ways to go about it. First, never buy a list: It hurts your email deliverability. Instead, use pop-ups, social media ...

The best way to grow an email list is organically. Here are six ways to achieve that, including having the proper automation tools, magnifying your offer and creating a special culture for subscribers ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When I started building JustReachOut almost a year ago I knew that my email list for my blog would be a big part of its success or failure. At the time I only had 90 email subscribers to my blog but I ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...