Apple's new "Lil' Finder Guy," as dubbed by social media users, briefly appears in an Apple TikTok video promoting the new MacBook Neo.

Some things just aren't done. You wouldn't see Apple changing its logo, or renaming the iPhone, or jumping from iOS 18 to iOS 26. But it seems not everything is sacred to the company – not even the ...

The double mirrored face in the blue Mac Finder icon has always been a recognizable piece of Macintosh lore. But did the concept for this graphic originate in Cupertino in the 1980s, or much earlier ...

In the initial macOS Tahoe beta, Apple swapped the colors of the Finder icon, a longtime Mac classic. Rather than featuring blue on the left side of the face and light blue on the right side, the icon ...

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok. The ...