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Amazon’s potential abandonment of Fire OS represents a seismic shift in the company’s hardware strategy, signaling recognition that proprietary software limitations have hindered tablet sales and ...

Amazon has been selling tablets with a forked version of Android called Fire OS since 2011. The current lineup includes a mix of budget and mid-range devices with starting prices between $60 and $230.

As its Appstore for Android dies today, Amazon is reportedly preparing to completely revamp its Fire Tablet lineup with a full embrace of Android rather than its heavily forked “Fire OS.” Amazon’s ...