The sights and sounds of San Francisco came to life aboard the inaugural entry from the San Francisco Travel Association.

Follow live updates for the 137th annual Rose Parade, including floats, performances, and celebs expected at first wet event ...

The float certainly united and wowed the crowd. Even in the soggy morning air, onlookers young and older along the parade’s 5.5-mile route were impressed by the giant, animated, floral ...

Check out George Takei, Rebecca Romijn, Tig Notaro, and Karim Diané on the Star Trek 60th Anniversary float during the 2026 Rose Parade.

Terry Madigan officially took over as president of the Tournament of Roses this week. He reflected on his theme and the ...

Louisiana's float in the 2026 Rose Parade celebrated state's cuisine and elements that fostered traditions. See why the float ...

While 30 million people watch the iconic Rose Parade on New Year's, more than 100,000 travel to Pasadena each year to ...

The Cal Poly Universities float took top honors in the 137th Rose Parade on Thursday, winning the Sweepstakes Award for “most beautiful entry.” The float is a joint effort by students at Cal Poly ...

Trek' salutes its 60th anniversary during Pasadena's annual New Year's Day event 2026 is a special year for creator Gene ...

In Pasadena , Gayle Anderson has a preview of the 2026 Rose Parade Floats under construction at Artistic Entertainment Services (AES) based in Asuza. Among the 16-Rose Parade float in production at ...

According to KGW, Rose Festival staff have discussed combining the Grand Floral and Starlight parades into a single June ...

Crew members worked Friday morning in cold weather to prepare for the parade, with excitement building among organizers.