As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

The concept of “the funnel” is a sacred cow in marketing. The basic concept of leads progressing through a series of steps of escalating interaction until they finally make a purchase is intuitive. At ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Dylan Ogline is serial entrepreneur and author known as a pervader of work and lifestyle optimizations. He is the founder of Ogline Digital. I first heard of the concept of a “flywheel” proposed as a ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...