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"Almost as cool as having yourself appear on the Wheaties box" - How Gilbert Arenas felt after making it to the cover of NBA Live 08
"They were proud. And for someone like me who loves video games, it was cool. Almost as cool as having yourself appear on the Wheaties box." From 2004 to 2007, Arenas was arguably one of the top ...
Business Insider7y
Why Shaq turned down being on the cover of a Wheaties box twice
Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.