Kendrick Lamar continues his winning ways as he has been tapped as the first music artist to be featured in a Gatorade ad. On Friday (April 18), the sports drink giant debuted the new commercial for ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be featured in a ...

Tyrese Haliburton and Caitlin Clark have teamed up in a new Gatorade ad ahead of an exclusive bottle release featuring Clark and her favorite flavor.

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...

Ask anyone in the city of Buffalo, Josh Allen now sits at the forefront of people's minds in upstate New York when it comes to their current sports heroes. Buffalo's culture has changed over the last ...

A long-awaited childhood dream finally came to fruition for former UConn women's basketball star Paige Bueckers on Monday when the Dallas Wings officially took her with the No. 1 overall in the 2025 ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

DALLAS — Basketball fans in the Dallas-Fort Worth area can watch more than half of the Dallas Wings' 2025 games for free on KFAA! Here's how to tune in. It's moving day for Paige Bueckers. The Dallas ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Buffalo Bills quarterback Josh Allen is one of the faces of the contemporary NFL, an oft-marketed player who routinely cements his status among the league’s elite with his herculean on-field efforts ...