Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

As the mother of a 4-year-old girl—as well as a card-carrying feminist with a PhD in women’s studies—I find myself struggling with exactly what it means to raise a daughter in 2020. When Ella was born ...

Imagine you have twin 6-year-olds, one boy and one girl. You hit the boys’ and girls’ departments of your favorite clothing store in search of summer clothes for them. (After all, last year’s clothes ...

Leah Sheil is constantly complimented on her son’s stylish outfits – but what most of her friends don’t know is that they are ...

This story is part of CNN’s American Journey series. Have you transformed your passion into profits? Send your story to CNN iReport, and you could be featured in a CNN story. Cousins Maya Choksi and ...

A woman named Sharon Choksi got so fed up with not being able to find clothes for her daughter that would not be short, tight and pastel, she decided to come up with her own clothing line. This is how ...

Back to school shopping is tough, but if you have a daughter who walks into the girls’ department and wants to run away at the sight of everything pink and purple and ruffled all over, what are you to ...

If you have a daughter like I do who hates dresses and abhors anything pink, sparkly or with ruffles and frills, you are pretty much out of luck if you head to most of the major retail stores. What ...

Add Yahoo as a preferred source to see more of our stories on Google. Cute, or cringe? Why some parents are underwhelmed by the options for dressing their daughters. (Image: Getty Images. Illustration ...