The Korea Times

BAT Rothmans launches trial campaign for glo Hyper series

BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...
The Korea Times

BAT Rothmans releases glo Hyper X2

Global tobacco company BAT Rothmans introduced the glo Hyper X2, a new heat-not-burn (hnb) device, to compete against KT&G's lil and Philip Morris' IQOS products, the company said Tuesday. It has been ...
The Korea Herald

BAT Rothmans launches premium glo Hyper pro

BAT Rothmans' flagship heated tobacco brand "glo" announced Tuesday the launch of its new premium device, Hyper pro, with pre-orders available on Coupang. The brand-new model features a new EasyView ...
Warc

Glo: Hyper Launch

In April 2020 BAT launched it's latest tobacco heated product (THP), glo-Hyper. While 2020 was a challenge for many brands it became a watershed year in THP marketing for BAT with a drive towards ...