While OpenAI began this shift back in March 2025 with its Responses API, Google’s entry signals its own efforts to advance ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...