Goyard has always done well on the luxury resale ... and Louis Vuitton. “Its products are practical,” says Rebag CMO Elizabeth Layne, who purchased the St. Louis tote when her children were ...
Goyard's prime press strategy is silence. It forgoes any advertising, e-commerce, and celebrity endorsements; rarely grants any interviews; and very occasionally makes products available to the ...
Due to the limited number of stores, overseas tourists from Southeast Asia visit South Korea to purchase Goyard products. Industry analysis suggests that Goyard's decision to choose Pangyo ...