To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML meta tags and meta tags, and listing some of the more useful tags you ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Web site owners have the option to add HTML meta tags to their websites. You don't see these tags while viewing a Web page, but browsers understand them and search ...